Literature Review Essay Example | Topics and Well Written Essays - 750 words - 11

Literature Review - Essay Example ost positioning and customer preference, market structure is an issue that has lived with aerospace companies since time immemorial, with very little done to subdue the situation effectively. On this note, one of the global aerospace core players, Kuehen+Nagel, also found itself on the receiving end when the market structure refused to accept its traditional model in various countries. It had to manipulate the business model in order to survive (Lovelock, 2010). Owing to the vastness of the air logistics transport sector and the criticality of the subject at hand, several previous research works have been done in the same area, however, most of the past research dwelt on the general subject of issues faced by Kuehne+Nagel as an aerospace logistics company. Obviously, that is a very extensive subject, and unless enough resources, time being one of them, are put forward for such broad studies, the findings are bound to be inaccurate. However, this does not mean that no such studies have come out as accurate; there are some that are considered very accurate, and which addressed the issue in question. But still, the issue is shallowly covered as the study seeks to address several issues at once. Other such previous expeditions also focused on the market structure and its effect on the global aerospace logistics companies (Bayazit & Karpak, 2013). It is from such studies that this research aims to borrow from to come up with findings that are mo re comprehensive. Overall, this section aims to find, analyse, compare, and contrast various previous studies, discussions, and coverage on this research topic. A study entitled, â€Å"Customer Satisfaction Measurement in Air Logistics Company Services: An Empirical Study of Need –Gap Analysis,† compares Kuehne+Nagel’s customer satisfaction with what the market requires (Upadhyaya, 2013). It gives precise attention to cost positioning and its effects on customer satisfaction and their subsequent retention. The author